This Company Got Marketing 1000% Right Decades Before “IHOB.”

A prophet is not without honor except in his own country and his own house. — Jesus Christ

It should come as no surprise that the company that has built its reputation on doing the exact opposite of what literally everyone in the industry was and is doing has never experienced worldwide success.

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You may catch more flies with honey than with vinegar, but you catch people’s attention by being controversial and outlandish.

Welcome to 2018 and the triumph of Dick’s Last Resort!

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